Projects that matter
Manifesto
Where encounters become projects
We were born out of encounters and dialogue between France and the Middle East. On either side of these two regions, histories, perspectives and ways of working may differ. Yet these cultures respond to one another and provide fertile ground for collaboration.
Our Franco-Saudi team is committed to understanding contexts, practices and sensitivities. This patient attention is, for us, the foundation of a genuine dialogue.
In this spirit, we design and support cultural, educational and institutional projects between Europe and the Middle East. These projects are conceived to endure, mindful of the environments in which they take shape. They are guided by a simple conviction: the strongest collaborations are those that place people at their centre.
Building bridges, giving rise to meaningful initiatives, and contributing — in our own way — to fruitful dialogues between cultures: this is the ambition that drives us.
Soha Alharbi
President and Co-Founder
The Founders
Who we are
With over 15 years of experience, we have worked to bring together cultural, educational, and institutional stakeholders across France and the Middle East.
Our approach is guided by a simple principle: the success of any project depends first on understanding the human and cultural contexts in which it develops.
With offices in both Paris and Riyadh, we support organisations in these regions with careful attention to local nuances, expectations, and practices.
Soha Alharbi
President and Co-founder
Riyadh
Maxime Bos
Chief Executive Officer and Co-founder
Paris and Riyadh
Timothée Dufour
Director of Corporate Affairs and Co-founder
Riyadh
Our Expertise
Bringing together ideas, cultures and projects
We design and support projects between France and the Middle East, at the intersection of cultural, educational and economic dynamics.
Our work is grounded in a strong understanding of local contexts, human relationships, and the development of tailored solutions that transform intercultural encounters into concrete and lasting collaborations.
Discover our approachCollaborations
Relationships built to last
